34: Testing: Gather Info and Compare Averages

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Testing

  • Using standardized measurement instruments such as tests to gather information about subjects and then compare averages
  • Pros
    1. Easy to gather information from groups
    2. Usually Standardized and therefore more reliable and valid than other types of research procedures
  • Cons
    1. Takes a long time to develop tests if none are available
    2. If tests are available, copyright and use of test can become an issue