Naturalistic Observation

  • Unobtrusive observation of subjects interacting in their naturally occurring environment
  • Pros
    1. Eliminates Artificial aspect of Experiment
    2. Behavior observed is naturally occurring and not manipulated
    3. Can provide better qualitative data
  • Cons
    1. Hawthorne Effect
    2. Lack of control over methods
    3. Lacks rigidity and standardization